Chennai Super Kings (CSK) won a record fifth Indian Premier League (IPL) championship on Monday, and the excitement of the match was matched by the record-breaking viewership on JioCinema.
Over 3.2 crore viewers tuned in to watch the final between CSK and Gujarat Titans on JioCinema, smashing the previous record for the most concurrent views for an IPL match. The previous record was set in 2019, when Disney’s Hotstar drew over 2.5 crore simultaneous viewers for a match.
The viewership for the IPL final was particularly impressive given that the match was postponed due to rain and had to be played on the reserve day. The fact that so many people tuned in to watch the match even after it had been delayed is a testament to the popularity of the IPL and the excitement of the final.
The IPL is the most popular cricket league in the world, and its popularity is only growing. The record-breaking viewership for the final is a sign that the IPL is only going to continue to grow in popularity in the years to come.
In addition to the record-breaking viewership, JioCinema also registered more than 1,500 crore video views in the first seven weeks of this year’s IPL. This is a testament to the growing popularity of digital sports viewership.
The IPL is a major driver of growth for digital sports viewership in India. The league’s popularity has helped to make cricket the most popular sport in the country, and it has also helped to make digital sports viewership more mainstream.
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The success of the IPL is a sign that the future of sports is digital. As more and more people get access to the internet, they will be able to watch sports from all over the world. The IPL is leading the way in this trend, and it is only a matter of time before other sports leagues follow suit.